About Elysia
ME
I’m an avid lover of nature, intensely curious about behavior change in humans and a fierce supporter of brilliant products for humans. As a design leader with more than 20 years of experience (8 of those leading people and teams), I also deeply care about building teams with trust and impact.
RECENT WORK
Most recently I was heading up design at Natural Capital Exchange (NCX), a Series B startup that used AI and Satellite imagery to look at land and find income streams for Nature based investment where I worked side-by-side with CPO to build out vision of next product features. I led concept and testing for Product Market Fit and segmentation strategy.
WHAT MAKES ME DIFFERENT
I believe that solving problems in different industries expands the horizons of product innovation. The novel idea of one industry may be the catalyst needed in the next industry. Brilliant. I have experience in spans femtech, fintech, healthcare, education, climate-tech, technology, e-commerce, entertainment, wearables, telecom, you name it…
EXPERIENCE
NCX
Principal Product Designer / 2025
Led design at a climate-tech startup leveraging AI and satellite data to improve forest health and landowner engagement. Delivered three major product launches, boosting member growth and retention by 3%, while driving AI-powered experimentation, personalization, and accessibility at scale. Defined design processes, growth strategies, and customer segmentation to increase subscription engagement and conversion.
NCX
Principal Product Designer / 2025
Led design at a climate-tech startup leveraging AI and satellite data to improve forest health and landowner engagement. Delivered three major product launches, boosting member growth and retention by 3%, while driving AI-powered experimentation, personalization, and accessibility at scale. Defined design processes, growth strategies, and customer segmentation to increase subscription engagement and conversion.
NCX
Principal Product Designer / 2025
Led design at a climate-tech startup leveraging AI and satellite data to improve forest health and landowner engagement. Delivered three major product launches, boosting member growth and retention by 3%, while driving AI-powered experimentation, personalization, and accessibility at scale. Defined design processes, growth strategies, and customer segmentation to increase subscription engagement and conversion.
Charles Schwab & Co.
Experience Design Director / 2018-2024
Scaled a UX team from 3 to 17 within Schwab’s 200+ person design org, leading high-visibility initiatives such as Personalized Indexing, Investing Themes, and Charitable Giving. Shaped product strategy and delivery across wealth, retirement, and donor platforms—launching multiple products that drove billions in new assets, lifted re-engagement by 30%, and cut operational costs. Championed design thinking, dual-track agile, and design systems while coaching 70+ UX practitioners and aligning partners across SVP-level business units.
Charles Schwab & Co.
Experience Design Director / 2018-2024
Scaled a UX team from 3 to 17 within Schwab’s 200+ person design org, leading high-visibility initiatives such as Personalized Indexing, Investing Themes, and Charitable Giving. Shaped product strategy and delivery across wealth, retirement, and donor platforms—launching multiple products that drove billions in new assets, lifted re-engagement by 30%, and cut operational costs. Championed design thinking, dual-track agile, and design systems while coaching 70+ UX practitioners and aligning partners across SVP-level business units.
Charles Schwab & Co.
Experience Design Director / 2018-2024
Scaled a UX team from 3 to 17 within Schwab’s 200+ person design org, leading high-visibility initiatives such as Personalized Indexing, Investing Themes, and Charitable Giving. Shaped product strategy and delivery across wealth, retirement, and donor platforms—launching multiple products that drove billions in new assets, lifted re-engagement by 30%, and cut operational costs. Championed design thinking, dual-track agile, and design systems while coaching 70+ UX practitioners and aligning partners across SVP-level business units.
Transamerica
UX Design Manager / 2017-2018
Directed a 17-person UX team across six enterprise products in wealth management, implementing processes that improved transparency, efficiency, and delivery. Launched a redesigned Wealth + Health web platform, reducing redundant content by 75%, and created a scalable design system that improved brand consistency by 90%.
Transamerica
UX Design Manager / 2017-2018
Directed a 17-person UX team across six enterprise products in wealth management, implementing processes that improved transparency, efficiency, and delivery. Launched a redesigned Wealth + Health web platform, reducing redundant content by 75%, and created a scalable design system that improved brand consistency by 90%.
Transamerica
UX Design Manager / 2017-2018
Directed a 17-person UX team across six enterprise products in wealth management, implementing processes that improved transparency, efficiency, and delivery. Launched a redesigned Wealth + Health web platform, reducing redundant content by 75%, and created a scalable design system that improved brand consistency by 90%.
N26
Lead UX Designer / 2016-2017
Led strategy and design for migration of 170,000 customers to N26’s new licensed bank, retaining 96% of clients and boosting engagement to 86%. Built and grew the design and research team, launched new product verticals (credit, savings, insurance), and established UX best practices across the company.
N26
Lead UX Designer / 2016-2017
Led strategy and design for migration of 170,000 customers to N26’s new licensed bank, retaining 96% of clients and boosting engagement to 86%. Built and grew the design and research team, launched new product verticals (credit, savings, insurance), and established UX best practices across the company.
N26
Lead UX Designer / 2016-2017
Led strategy and design for migration of 170,000 customers to N26’s new licensed bank, retaining 96% of clients and boosting engagement to 86%. Built and grew the design and research team, launched new product verticals (credit, savings, insurance), and established UX best practices across the company.
Quest Alliance
Design Manager / 2015
Introduced human-centered design practices to an NGO transforming education for 1M+ learners across India. Built product roadmaps, launched new feature concepts, and delivered contextual education solutions that boosted youth employment retention by 90%.
Quest Alliance
Design Manager / 2015
Introduced human-centered design practices to an NGO transforming education for 1M+ learners across India. Built product roadmaps, launched new feature concepts, and delivered contextual education solutions that boosted youth employment retention by 90%.
Quest Alliance
Design Manager / 2015
Introduced human-centered design practices to an NGO transforming education for 1M+ learners across India. Built product roadmaps, launched new feature concepts, and delivered contextual education solutions that boosted youth employment retention by 90%.
Frog Design
Sr. UX Designer / 2009-2015
Delivered product and service design for Fortune 500 clients and startups across healthcare, energy, fintech, and consumer tech. Led UX for GE Renewable dashboards, OPower’s energy efficiency platform, Chevron cost-saving services, Disney’s streaming video architecture, and early wearable concepts for Intel—translating business strategy into innovative, customer-centric products.
Frog Design
Sr. UX Designer / 2009-2015
Delivered product and service design for Fortune 500 clients and startups across healthcare, energy, fintech, and consumer tech. Led UX for GE Renewable dashboards, OPower’s energy efficiency platform, Chevron cost-saving services, Disney’s streaming video architecture, and early wearable concepts for Intel—translating business strategy into innovative, customer-centric products.
Frog Design
Sr. UX Designer / 2009-2015
Delivered product and service design for Fortune 500 clients and startups across healthcare, energy, fintech, and consumer tech. Led UX for GE Renewable dashboards, OPower’s energy efficiency platform, Chevron cost-saving services, Disney’s streaming video architecture, and early wearable concepts for Intel—translating business strategy into innovative, customer-centric products.
17FEET
Sr. UX Designer / 2007-2009
Design of multiple hardware and tech products in addition to first Sprint touchphone.
17FEET
Sr. UX Designer / 2007-2009
Design of multiple hardware and tech products in addition to first Sprint touchphone.
17FEET
Sr. UX Designer / 2007-2009
Design of multiple hardware and tech products in addition to first Sprint touchphone.
EVB
UX Designer / 2005-2007
Clients included Adidas, Kashi, Wrigley/Orbitz, Axe, Gallo of Sonoma, Best Buy and Leapfrog. → Worked congruently in design and motion, developing a practice of collaboration with my engineers/programmers.
EVB
UX Designer / 2005-2007
Clients included Adidas, Kashi, Wrigley/Orbitz, Axe, Gallo of Sonoma, Best Buy and Leapfrog. → Worked congruently in design and motion, developing a practice of collaboration with my engineers/programmers.
EVB
UX Designer / 2005-2007
Clients included Adidas, Kashi, Wrigley/Orbitz, Axe, Gallo of Sonoma, Best Buy and Leapfrog. → Worked congruently in design and motion, developing a practice of collaboration with my engineers/programmers.
Modem Media/Publicis
Jr. UX Designer / 2005
Developed and produced email campaigns, banner ad motion graphics and visuals as well as national print campaigns.
Modem Media/Publicis
Jr. UX Designer / 2005
Developed and produced email campaigns, banner ad motion graphics and visuals as well as national print campaigns.
Modem Media/Publicis
Jr. UX Designer / 2005
Developed and produced email campaigns, banner ad motion graphics and visuals as well as national print campaigns.